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Touch the Insight Part 1


We’re trying something totally new (for us) and totally cool (to us). Rather than prototyping solutions (which is the norm), we are prototyping insights. Same pathway, very different outcome. Solution pathways are meant to solve the problem or create new business opportunities. Insight pathways are meant to assist an organization in deeply understanding the issues they face.

Insights are pieces of the design puzzle and come early in a project. They are what drive opportunity identification, ideation and “solution” prototyping. But what if the problem is so complex, so gnarly, so diffuse that even understanding the insights are challenging? Insight prototyping breaks down this complexity and allows the organization to play, ponder, and plunder the insight; stretching and twisting them into first self meaning, secondly group meaning, and finally  organizational meaning.  They are designed to foster deeper discussion and smarter action, and reduce simplistic reaction.

Now with all this praise for insight prototyping, we’re literally prototyping it. And so far so good.

So this blog is a tease.  You will have to come back for Part 2 to see if this technique is a flop, success, or something in between.  We debut our insight prototypes next week…..

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